My Audience.

During my audience research I had to bare in mind who I was intending to target. Therefore it was essential to decide to the very last detail who I was wanting my music video to be viewed by. My target audience would stereotypically fall under these specifics. 'Typically' I am aiming for the age group of 17-20, both boys and girls of quite an eclectic taste, in life, clothing, opinions and music. Originality would be a key word used to describe the main idea of my target audience as well as, outgoing, fun, loving and middle class. The reason I specify middle class is because I want to make sure that my target audience are the kinds of teenagers who shop in places such as river island, republic, newlook, zara, topshop, topman, urban outfitters, lyle and scott and ralph lauren. All shops of which have both there pricey side and affordable side ensuring my target audience still have a spare bit of money in their back pocket for subsidiary products of my band and their albums. A typical week in the life of my target audience I see to go something along the lines of working with approximately 3 A-levels and a part time job maybe 3/4 shifts a week, a wide social group and hectic weekends with loved ones.